Michelob ULTRA redefined joy in sports with McEnroe vs. McEnroe—the world’s first real vs. virtual tennis match. Using AR MetaHuman technology, John McEnroe faced digital versions of himself on a custom-built half-real, half-virtual court. Broadcast by ESPN in over 52 countries, the event dramatized ULTRA’s belief that “It’s Only Worth It If You Enjoy It,” sparking a global conversation about joy versus the win-at-all-costs mentality in sports.
Our work has been honored across the world’s most prestigious stages, including an Emmy win for Outstanding Digital Innovation (2023), multiple Golds at the ANDYs (Craft, Idea, Reset), and top honors at Cannes Lions with Golds in Digital Craft and Innovation. At Clio Sports, we secured three Grand Prix (Branded Content, Innovation, Integrated), while D&AD recognized us with Yellow Pencils in Media and Entertainment, plus Graphite Pencils across Experiential, Gaming & Virtual Worlds, and Media. These accolades reflect a consistent standard of creative innovation and cultural impact.
Jim Beam
iHeartRadio
World of Warcraft
Jordan Brand
Corona
Swatch
Nike
Jim Beam
Kappa
IKEA
Michelob Ultra
