In 2021–22, Kappa kicked off a bold new era with U.S. Ski & Snowboard—blending elite performance with unmistakable style. For the first time, one brand suited up every U.S. team across alpine, freestyle, freeski, snowboard, and cross-country.

Shot in Salt Lake City at the height of preseason energy, the launch campaign spotlighted rising American athletes and showcased Kappa’s signature mix of speed-driven tech and bold national design.

Off the mountain, the partnership brought that same energy to fans with a lifestyle line that turned race-ready innovation into everyday performance wear. Together, Kappa and U.S. Ski & Snowboard proved that high performance isn’t just about winning—it’s a way of life.