12:32am.
Wearing a robe in my hotel room after a long day shooting in the sun, I pitched an idea to IKEA that everyone instantly fell in love with. As the WSL creative lead, my team partnered with the same IKEA group behind the Virgil Abloh collaboration to bring it to life. After a year of late-night calls, Zooms, and a trip to Sweden, we launched a collection made from renewable and recycled materials—rooted in the spirit of surf culture.

Per IKEA: KÅSEBERGA collection addresses our planet’s global challenges, while supporting a sustainable everyday life—in and around water. The limited collection will be available May 2022.