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Nike
Air Max Day

An all-female crew, led by director Karen Masumoto, came together across continents to tell the stories of two remarkable artists—rapper Milli and singer-songwriter Yuna.

Inspired by the philosophy of Wabi Sabi, the campaign used a single shoe as both catalyst and canvas—a symbol of imperfection turned into power. Through it, Milli and Yuna explored how embracing their flaws became the foundation of their confidence, creativity, and self-expression.

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