Content franchise and campaign development and oversight for GoPro for Shaun White. We garnered millions of earned Youtube views on both of our channels and developed strategic relationships with ESPN and Air + Style.
When Shaun White landed his first-ever triple cork, we were there to capture it—up close, raw, and real. Partnering with ESPN and GoPro, we created a featurette that gave fans a first-person look at one of the most progressive moments in snowboarding history.
Shot through Shaun’s eyes, the piece blended athlete storytelling with GoPro’s signature POV energy—racking up over 1 million views and becoming an instant classic in action-sports culture.
We developed “First Person,” a GoPro content franchise built around a simple but powerful idea: let audiences see the world through Shaun White’s eyes. As an athlete known for redefining what’s possible—from landing the first double corks to pushing snowboarding into uncharted territory—Shaun was the perfect lens for the GoPro ethos of firsts.
The concept was effortless in execution yet massive in impact: Shaun straps on the camera, drops in, and history unfolds. Every clip felt raw, intimate, and iconic—turning GoPro footage into cultural moments that fans couldn’t look away from.
