Oversaw the launch of the Ultra Game brand, a partner of the NBA and NFL, at ComplexCon.
By building the campaign around the “ultra fans” of the NBA and NFL – the real people who make these franchises valuable – we were able to leverage a network of influencers to give the brand visibility and reach across digital / social as well as an installation experience at the conference.
We shot the capsule with famed LA photographer and ultra-Laker-fan Atiba Jefferson. Atiba was also used to kick-off the Ultra Fans content franchise.
