Digital + In-Store Campaign

Target x Shaun White
‘Brothers’ Campaign

The ‘Brothers’ campaign for Shaun White at Target centered on the idea to show the connectivity between the product and the name on the product. We focused on Shaun and his brother Jesse, the design director for the line, and their relationship dynamics as the creative forces behind the brand. The marketing creative reinforced the bespoke, hand-made feel of the line and offered a new view on marketing via snackable content pieces.

Video Director – Jesse McGowan
Production – Eyeball

Client: Target x Shaun White
Services: Digital + In-Store Campaign