Air Max Day

An all-girls crew, directed by Karen Masumoto, showed up on two sides of the continent to tell the story of two amazing ladies: rapper Milli and singer/songwriter Yuna. 

This Wabi Sabi inspired shoe as the catalyst and platform for Milli and Yuna to discuss how they embrace their imperfections and use them as a foundation for their confidence and self identity.

Launched on Air Max Day in 2022.

Client: ABI / Michelob Ultra
Services: Feature Film + Brand Experience