Target – Spring ’13 Campaign

Target x Shaun White

Spring 2013 Campaign
Target x Shaun White ‘Brothers’ Campaign

We developed this campaign for the Shaun White line at Target. The idea was to show the conenctivity between the product and the name on the product. We focused on Shaun and his brother Jesse, the design director for the line, and their relationship dynamics as the creative forces behind the brand. The marketing creative reinforced the bespoke, hand-made feel of the line.

Video Director – Jesse McGowan
Production – Eyeball

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