Beats NBA All-Star Weekend

Beats NBA All-Star Weekend ‘17

Digital Content

NBA All-Star weekend is a huge opportunity for a brand like Beats – From seeding the legends of the game to throwing the hottest party in town. We took the opportunity to lead the audience and potential consumer on a journey from the seed to fruition.

We started things out with an intriguing video that teased the new custom product which was seeded to a-list talent. We followed up with a full story about the custom product and followed up with a mobile-focused recap video from the event (which earned 1+ million views within 24hrs).

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