Beats ‘Got No Strings’

Beats By Dre

Got No Strings

Playing on Pinnochio’s theme song ‘Got No Strings’ and off the Beats anthem film at large, we created a digital focused campaign leveraging celebrities and influencers to deliver the campaign message and highlight core product features.

One of the best performance campaigns for Beats from a sales perspective.

Social Launch in 2 phases. First phase centered around the campaign story and conceit and the second phase was focused on the product suite and its features.

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