Beats By Dre ‘Charged Up’

Beats By Dre 'Charged Up'

Digital Campaign
Beats First Digital-Only Campaign.

The Charged Up campaign was a quest for new audience, particularly the fitness segment. In order to to attract a new audience and achieve growth in the space, our strategy was to use real people, and micro-influencers, to tell the story of pushing through that moment when we it seems impossible. And how music is that fuel that gets you over the hump. This was done via amazing photography and short 15 second videos in of athletes actually pushing though that barrier while wearing the Beats Active Collection.

The folks that engaged with the content were than retargeted with color-driven product ads as seen in the organic content.

Fun note: We caught a bit of “lighting in a bottle” by using Desiigners ‘Panda’ song that blew up shortly after the release of this campaign.

This was the first digital-only campaign by Beats by Dre.

This is a unique website which will require a more modern browser to work!

Please upgrade today!